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Step II:
Understand the basics — what makes a good landing page?
In a nutshell, a good landing page is a page that demonstrates high conversion rate of visitors into leads.
According to HubSpot, a good landing page is focused on a particular stream of traffic. We would add to that that best landing pages are designed to promote one particular asset, event, or offering. Imagine you are being tasked to generate leads from the three white papers next month. We would highly recommend you consider creating three standalone landing pages, each focused on a specific white paper in order to maximize conversions.
