Landing Page A/B Testing
With PagePro, you can launch landing page a/b tests in just a few clicks, monitor their performance in real time and analyze the results to identify winning patterns.
Product:
PagePro
Feature availability:
This feature is available on Essential and Professional plans.
Identifying the landing page patterns increasing the conversion rate of your landing pages is crucial for optimizing your cost-per-lead (CPL), customer acquisition cost (CAC) and other essential demand generation KPIs. With PagePro, you get everything you need to launch landing page A/B tests (also known as split tests).
PRO TIP: With your A/B tests, you should be testing one variable at a time. Other than that, keep your landing pages as close to each other as possible. This approach ensures the accuracy of the results and helps eliminate false positives.
How to create a landing page A/B test with PagePro
It takes less than five minutes to launch a landing page A/B test with PagePro. Simply follow these eight easy steps.
- On the left-side menu, click the “A/B Tests” item
- Click the “Create New A/B Test” button
- Give your A/B test a name
- Select the desired test duration
- Select the desired traffic split percentage (50/50 recommended)
- Specify the URLs for Page A and Page B
- Come up with a unique A/B test URL
- Click “Create”
IMPORTANT: Once you’ve created a landing page A/B test, you’ll need to use the A/B URL to drive the traffic. We’ll split the traffic for you based on the traffic split percentage that you’ve chosen.
How to measure and interpret the results of your landing page A/B test with PagePro
The data about all of your active and past A/B tests is available to you at all times through the left-hand menu of PagePro. For A/B tests that are either in progress or completed, you'll have real-time visibility into the key metrics:
- Number of Views - the number of times your landing page variant was viewed by both unique and returning visitors.
- Number of Unique Visitors - the number of unique people who visited your landing page. Unlike the viewers, the unique visitors are being counted only once.
- Number of Conversions - the number of times the target action of the page has been performed by the visitors. In other words, this shows how many times the viewers filled out the sign-up form.
- Conversion Rate - the number of unique visitors divided by the number of conversions multiplied by 100%.
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