One-Question Surveys — Best Way to Collect Customer Feedback

What is a one-question survey?

One-question survey is a type of survey that consists of one single question. One-question survey aims to gather valuable insights from respondents (i.e., collect customer feedback). With simplicity at its core, the single-question survey format eliminates complexity and makes it easy and fast to fill out by the respondents.

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What are the examples of a one-question survey?

One-question surveys typically focus on a single question to gather specific feedback on a particular aspect of the experience or measure overall satisfaction, loyalty, engagement, or ease of use.

• Customer Satisfaction (CSAT) surveys: "How satisfied are you with your recent experience with our company?". This type of survey is often used for collecting customer feedback and measuring customer satisfaction with the quality of products or services of an organization.

• Customer Effort Score (CES) surveys: "How easy was it for you to resolve your issue with our customer support?". This type of single-question survey is primarily used to understand whether or not certain processes need improvement, i.e., customer support.

• Net Promoter Score (NPS) surveys: "On a scale of 0-10, how likely are you to recommend our product/service to a friend or colleague?". NPS surveys are generally used to understand the likelihood of renewal or additional purchases by the customer.

• Employee Engagement (eNPS) surveys: "On a scale of 1-5, how motivated do you feel in your current role?"
• Website Feedback surveys: "Did you find the information you were looking for on our website?"

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What are one-question surveys used for?

One-question surveys have the following primary use cases:

• Collect customer feedback
• Find out how likely it is that a customer will renew their purchase or membership.
• Discover the perceived quality of products, services, and interactions with company representatives.

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What are the advantages of single-question surveys compared to multi-question surveys?

Despite its brevity, a well-crafted one-question survey can provide meaningful data and valuable feedback on specific aspects, making it an effective method for gathering targeted participant information.

• Easy analysis: The data collected from one-question surveys are typically easier to analyze and interpret due to the focused nature of the responses, enabling quicker identification of trends, patterns, and actionable insights.
• Quick to complete: One-question surveys are time-efficient for respondents and require minimal effort.
• Higher response rates: Single-question surveys tend to have higher response rates than those with multiple questions.
• Increased sample size: One-question surveys make it easier for respondents to provide feedback, resulting in a larger sample size and more comprehensive data.
• Enhanced focus: By focusing on a specific key question, organizations can gather targeted insights on specific areas of interest.
• Easy analysis: One-question surveys provide easier data to analyze and interpret, allowing for quick identification of trends and actionable insights.

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How to create one-question surveys with SurveySense?

SurveySense by Marcom Robot is a one-question survey tool that makes creating and sending single-question surveys such as CSAT, CES, NPS, eNPS, and others easy. Its intuitive survey builder helps you create any one-question survey in just a few clicks. 

You can choose from various one-question survey templates or start from scratch. Rest assured that even with the free plan, you can make your one-question surveys compliant with your brand by customizing survey messages, fonts, colors, and post-survey landing pages.

1. To create a one-question survey with SurveySense, create a free Marcom Robot account, and activate the free plan of SurveySense. You can skip this step if you already have a Marcom Robot account.

2. In SurveySense, click on the smiley face icon in the menu on the left-hand side. This is where you can create your one-question surveys. Click the “Create New One-Question Survey” button and find yourself in the survey builder.

3. Once you have opened the one-question survey builder, you’ll notice that it’s a step-by-step one-question survey maker. Choose what you would like to change and follow the instructions for each step. The whole process of building your one-question survey should take no more than a couple of minutes from start to finish.

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How to deliver your one-question surveys to respondents with SurveySense?

You can send your one-question surveys directly from SurveySense. Connect your mail client to SurveySense and easily schedule your surveys for your preferred date and time. 

Alternatively, you can use your email marketing tool or marketing automation platform. SurveySense seamlessly integrates with these systems, allowing you to make the most of your existing tool stack.

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What are the additional benefits of using SurveySense to create and launch one-question surveys?

On top of helping you create and launch one-question surveys, SurveySense gives you the following benefits:

• Helps you discover your loyal advocates, passives, and detractors: SurveySense helps you understand customer loyalty and potential churn, allowing you to prioritize actions such as nurturing advocates and addressing concerns.
• Visualizes and tracks the dynamics of CSAT, CES, and NPS: With SurveySense, you gain real-time insights into how customers feel about their experiences with your products, services, or team interactions.
• Keeps you notified of feedback that requires your special attention: You and your team stay informed about customers at risk of churning through SurveySense's email alerts, enabling proactive contact.
• Triggers different workflows based on the type of feedback and scores you've received: By connecting SurveySense to your backbone systems, such as CRM, help desk, or marketing automation tools, you can automate your customer success workflows and establish more robust processes.