Top 3 Best Landing Page Builders in 2021

These days, it’s hard to imagine a digital marketing team that’s not relying on landing page builder software to build one-page marketing websites, a.k.a. “landing pages” for lead generation campaigns. Depending on your industry, offering, or campaign type, your landing page anatomy, grid, and design may vary.

The best landing page builders are the ones that adapt easily to your everchanging requirements and have comprehensive features – all while providing seamless user experience.

What are the types of landing page builders?

When trying to find the best landing page builder for your business, you can easily get lost in the myriad of features offered by vendors. We’ll try to simplify things for you! There are three major types of landing page builders on the market:

1) Basic landing page builders integrated into CRMs

Over the last few years, many CRM and marketing automation vendors have acquired landing page software technologies to make their offerings more compelling to the end-users. There’s nothing wrong with this approach, except that builders of that category they provide narrow feature sets and make it challenging to build and maintain landing pages.

• Pro: Integrated or partially integrated into some CRMs or Marketing Automation Platforms
• Con: Minimal feature set makes it hard to create professional-looking pages
• Con: Lack of proper analytics and A/B testing

2) Legacy template-based builders

These builders are fantastic if you’re running a small number of lead generation campaigns, and hence you just a few landing pages to support them. A wide variety of predefined templates makes it easy to get started with landing pages. But incase at some point in the future you need to update your brand colors, logos, headers, footers, or forms, you’ll have to update each page individually.

• Pro: A wide variety of landing page predefined templates makes it easy to get started with landing pages.
• Con: You can’t create shared building blocks or forms. In case you need to update your brand colors, logos, headers, footers, or forms, you’ll need to go ahead and update each page.
• Con: High Price

3) Modern preset-based builders

Those landing page creation tools typically provide slightly fewer out-of-the-box landing page templates than legacy landing page builders, but in return, you’re getting an easy way to create presets of your sign-up forms, headers, footers, and other building blocks, which can be applied to all of your landing pages.

• Pro: Custom building blocks (presets) can be shared across your landing pages. If any aspect of your brand’s visual identity, messaging, or lead generation strategy changes, you can simply update corresponding presets once, and the changes will be automatically applied to all of your landing pages.
• Pro: Cost-effective pricing model
• Con: Smaller number of out-of-the-box landing page templates

What should you be expecting from landing page builders in 2021?

As you now know, all landing page builders were NOT created equal, regardless of your budget and maturity of lead generation programs, here some additional features that you and your fellow digital marketers should be expecting from the best landing page builder apps.

• Intuitive drag-and-drop interface
• Advanced yet easy-to-understand analytics and reporting
• Split testing functionality for running A/B experiments
• Integrations with most popular CRMs and Marketing Automation Platforms
• High availability and uptime SLAs

What are the best landing page builders?

There are many landing page builders available on the market. We’ll focus on the three vendors that stand out from the rest of the competition.

1. Marcom Robot

Marcom Robot is the emerging leader in the landing page software market. From the feature perspective, it’s similar to Unbounce, yet those products are different in terms of the approach. Marcom Robot is a preset-based builder, while Unbounce is a template-based builder.

The landing page builder by Marcom Robot provides a super-easy way to create presets of your sign-up forms, landing page headers, footers, and other building blocks, that you can apply to some or all of your landing pages. All presets are centrally stored and managed. In case you modify a particular preset, the changes automatically get applied to all of the pages where that preset is being used.

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Key strengths of Marcom Robot:

• Preset-based builder with central library of shared presets
• Provides email validation, data enrichment capabilities
• Cost-effective + has 100% free plan
• Doesn’t require a credit card to get started

Key weaknesses of Marcom Robot:

• Doesn’t have as many out-of-the-box templates as Unbounce and Leadpages

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2. Unbounce

Unbounce is one of the pioneers on the landing page constructor market. It’s one of the most stable and polished products in this category. It’s a great drag-and-drop landing page builder with all of the features that lead generation teams might need and even more.

Nevertheless, Unbounce has its limitations. It’s a template-based, not a preset-based builder. Like all template-based landing page builders, Unbounce makes it difficult for marketers to update some or all templates in bulk. Imagine you need to update your brand colors, logos, headers, footers, or sign-up forms. If you’re using Unbounce, you’ll need to update each page individually, which might take a lot of time and effort.

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Key strengths of Unbounce:

• Provides a wide variety of templates
• Has additional features such as sticky banners and pop-ups

Key weaknesses of Unbounce:

• Expensive + doesn’t have a free plan
• Doesn’t provide an easy way to update landing pages in bulk
• Requires a credit card to get started

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3. Leadpages

Last but not least is a landing page builder by Leadpages. Much like Marcom Robot and Unbounce, Leadpages can address all of the needs of small and large marketing teams. Technology-wise, Leadpages is somewhat similar to Unbounce. It provides many out-of-the-box landing page templates but does not have shared presets.

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Key strengths of Lead Pages:

• Provides a wide variety of templates
• Has additional features such as sticky banners and pop-ups
• Cost-effective

Key weaknesses of Lead Page:

• Doesn’t provide an easy way to update landing pages in bulk
• Requires a credit card to get started