Guide to Collecting Customer Feedback with Your Email Signature

When should you be using email signature surveys?

If you’re looking for a way to continuously collect customer feedback, the email signature survey is one of the options you should definitely consider. 

There are several use cases where email signature surveys will work great, and several ones when you might want to consider other types of surveys. The main use case for the email signature surveys is collecting customer feedback about their experience with support agents. 

If you’re looking to establish the process of collecting and analyzing the customer feedback on the interactions of your customers with your support team, consider adding a one-click customer experience survey to the email signatures of your support staff. 

The main use case for the email signature surveys is collecting customer feedback about their experience with support agents. 

The benefit of using customer feedback tools such as Marcom Robot, is being able to not only quickly create an appealing email signature survey, but also gain instant visibility into the perceived quality of your customer support thanks to the average customer experience score per agent.

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What questions should you be asking in email signature surveys?

According to the generally accepted best practices, the email signature surveys must be quick and easy to complete. Ideally, it should take one or two clicks for customers to provide their feedback on the interaction and rate the experience they’ve had with a support agent. In addition to that, customers will be able to share additional information about why they’re giving a certain score, if they chose to do so.

The email signature surveys must be quick and easy to complete.

Usually, the customer experience surveys have only one question. Here are a few of the examples of the real-life questions that you might want to consider asking in your own email signature survey:

• How did we do for you today?
• How was your experience?
• How would you rate your experience?

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How should your email signature surveys look?

The general consensus here is that email signature surveys containing smiley faces or other types of emoji show the highest response rates. The reason for this is that the smiley faces communicate emotions, they’re easy to understand, and they are very noticeable when added to an email signature.

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‍Setting up your email signature survey with Marcom Robot

If you’re shopping for a tool to create email signature surveys and track responses, check out our email signature survey tool. You’ll be able to create professional-looking one-click surveys with ease, track responses, build charts and graphs that help you track progress over time, etc.

Setting up your custom email signature survey with Marcom Robot takes 3 minutes to complete. And last but not least, we have a 100% free plan, and don’t require a credit card to get started.