Steps to Identify Website URL from Company Name in Bulk

Option I: Using an online company name-to-domain tool

At Marcom Robot, we've released an online company name-to-website URL bulk converter to help organizations solve the use case of getting a website address based on the company name in bulk.

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Step 1: Activate free plan of ProspectingAI

Head over to https://auth.marcomrobot.com/register, enter your email address and create password. You’ll receive a verification email to activate your account. Alternatively, you can use your Google or Facebook accounts for an easy sign-in process. When prompted to select the product, choose ProspectingAI.

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Step 2: Create your list of company names and convert them to domains

Once you've created your account and activated a free plan of ProspectingAI, you’ll find yourself in ProspectingAI.

• To start converting company names to domains in bulk, navigate to Lists section of the main menu (left), and click Create New List button (right).

• On the next screen, you'll need to perform two easy steps (1) give your list a name and select whether you would like to copy and paste company names or upload an excel spreadsheet; (2) Add your records - copy and paste or upload your .xlsx file. Click "Save and Process" once you've finished.

In the example below, we’ve chosen the “Copy and Paste” option, so what you’re seeing on the screenshot is exactly what you’re going to see if you also choose this option. Go ahead and add your company names. Make sure that each company name takes up a full row.

Important: With your free account, you can only convert 5 company names to domains. You may want to consider upgrading to one of our cost-effective paid plans.

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Step 3: View progress and download the results

You'll see the progress on your list in real time. The larger the list is, the longer it takes to process it in full, so please practice a little bit of patience. After the company name-to-domain matching process has been completed, you'll see the "Completed" status next to it.

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Here's how your completed list will look like. You'll see your company names on the left, domains in the middle and confidence score on the right.

The confidence score indicates how "confident" the AI is in the result on a scale of 1 to 10.

• 1 - highest confidence
• 10 - lowest confidence

Go ahead and click "Export" to download the results in an Excel spreadsheet.

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Step 4: Review recommendations for best results

Your match rate will heavily depend on a few parameters. Perhaps, the main ones are:

• Size of the organizations in your list — It’s harder to find websites for smaller organizations that it is for larger companies based on name)
• Digital footprint of organizations in your list — are they easy to find in general?
• Uniqueness of company names in your list — do they have a business name that stands out or not? For example, if a company name is “Cake LLC”, it’s going to be a major challenge to find an accurate website for that company.

On your free plan of the Prospecting Engine product, you’ve got 5 credits/requests. This means that you can automatically find t 5 company websites from names for free.

The free plan works great for testing out how the product works in general and seeing the initial match rate on your data. You can see the pricing information here: https://www.marcomrobot.com/company-name-to-domain-api/pricing

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Step 5: Watch a short demo of an online company name-to-domain tool

This quick video demos shoes how Marcom Robot Prospecting Engine finds company website urls from company name in bulk.

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What’s happening on the backend?

Data enrichment and data quality vendors usually maintain huge data sets full of information about hundreds of thousands of organizations worldwide. They’re using their data sets and provide you with an online portal, where you could put your list, click “Go” and get back the URLs you need. This process is typically showing very high match rates and delivers fewer false positives than the previous option‍

What are the benefits?

No limitation on the number of records, no coding involved, very low ratio of false positives, low cost.

What are the drawbacks?

Compared to all manual or semi-manual options described later in the article, this one takes the process of obtaining website URLs with the list of company name to a whole new level.

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‍Option II: Using a company name-to-domain API

This option is essentially option #1 on steroids. We’ve seen organizations in need to establish a continuous process of getting website URLs based on the list of company domains. Every day, week or month they would have a certain number of records they need to process and thus need a proper automation in place.

If you’re in the same situation, there’s a Company Name-to-Domain API. The key players on this market are the same as with the option #2 – Marcom Robot and Clearbit being the key players.

What’s happening on the backend?

Similar to option #1.

What are the benefits?

Similar to option #1, plus full automation.

What are the drawbacks?

A little bit of coding is required to set up the process. Thankfully the data enrichment vendors are more than willing to help you set everything up. The whole process of connecting the Company Name to Domain API with your CRM of choice takes less than two hours from start to finish.

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3. Using Bing (for up to 100 records)

This is more like a semi-manual than an automated way of converting a list of company names into the list containing website domains in batch. There’s quite a bit of work required you’re your side before you’re able to kick off the process.

Nevertheless, it’s still doable. You just have to be mindful of the limitations on the volume of records – 100 records will be your maximum. Here’s a Youtube video that explains how to perform Company Name to Domain Lookup using Bing’s “I’m feeling lucky” feature.

What’s happening on the backend?

Your Microsoft Excel application connects with Bing and the search engine merely launches a quick search on each company name specified in your list and returns back the first result. Since it’s literally pulling anything that comes up as the first URL in the branded search results, your match rate will be around 50%. For the remainder of your list, you could have absolutely irrelevant information.

What are the benefits?

This process is free for up to 100 records.

What are the drawbacks?

The process requires a little bit of manual coding, can’t be automated and can only be done for a very limited number of records. Not to mention a high rate of false positives (around 50%).

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Why converting company names to website URLs?

Finding a company website based on a company name is an easy task. But is it really? Certainly, when you’ve got a small list containing a handful of company names, and you need to manually find websites based on their names, it’s perfectly doable.

However, when you need to find hundreds or thousands of company websites based on names, it quickly becomes a tedious project. Here are the four easy steps to finding company websites based on name with Marcom Robot.

There are so many different reasons why B2B marketers and sales operations professionals may need an easy, yet accurate way of getting website url from company name in bulk. Here are just a few:

• A trade show organizer provided a list of attendees with website address missing
• You’re running a CRM database enrichment project (SalesForce, HubSpot, Pipedrive, etc.)
• You’re launching an Account-Based Marketing campaign with by-domain ad targeting
• You’ve got a list of target accounts for your sales team, but lack precise account information

You can for sure accept a challenge to get website url from company name manually, but that’s not something that you’d want to do for more than 25 records, would you? Probably not, especially since you have a few options that we’re going to highlight in this blog post.