Creating the Best Product Landing Pages

What is a product landing page? 

A product landing page is a web page that contains information about a certain product, and has a target action (conversion goal), i.e., a product download, purchase, product webinar, product demo, etc.

Keep reading this article to discover the key product landing page best practices, and see the best product landing page examples that you can start using in your campaigns today.‍

Top 3 product landing page examples and what makes them great

Product landing pages are a vital piece of the demand generation process. A great product landing page provides a much needed final push to turn your visitors into leads and eventually paying customers. 

What’s the trick? Isn’t every landing page just a combination of images, buttons and text? Well, it kinda is… yet all of these elements need to be placed strategically on your landing page for it to generate sales-ready leads.

1. Best landing page template for a product launch

When launching a new product, you need a product landing page that helps present the value that your product brings to the market, and encourages visitors to take action. 

Below, you’ll find a great example of a high-converting new product landing page template that’s going to work great for the launch.

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What makes this product landing page template great:

• The “Hero” section of the landing page focuses on the value of the product. A combination of a large heading, subheading, call to action and supportive graphics (screenshot) is exactly what you need to convert the visitor within the first few seconds after landing on the page.
• The “Customer logos” section is placed strategically near the top of the landing page boosting the credibility of the product. 
• The “Benefits” section augments the main value proposition and explains the additional benefits that the product provides.
• The “In Action” demonstrates the real-life use cases solved by the product. Product screenshots will work great as images in this part of the page. 
• The “Introduction Video” section is aimed at those landing page visitors who need a little bit more information about the product to convert. It’s placed below the fold to not distract other visitors. 
• The “Customer Quote” section is placed at the very bottom, right below the section with the video. Think of it as a finishing touch to the story.
• Finally, the landing page is optimized for mobile devices. This is a must-have for any modern product landing page.

Get access to this and tens of other product landing page templates — create your free Marcom Robot account today.

2. Best eCommerce/SaaS product landing page template

The eCommerce and SaaS product landing page template is best suited for content-heavy landing pages with many illustrations, product screenshots, videos, sliders, etc. 

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Why this is a great eCommerce/SaaS product landing page template:

• The “Hero” section contains text elements that are left-aligned to accommodate longer headings and text blocks.
• The “In Action” section accommodates illustrations or product screenshots as well as headings and text paragraphs explaining the value of the product features.
• The main call-to-action is placed in the “Hero” section and repeated at the bottom of the page. This is a powerful lead gen tactic to increase a landing page conversion rate.
• Needless to say, this landing page is optimized for mobile devices to maximize conversions of mobile users.

Get access to this and tens of other product landing page templates — create your free Marcom Robot account today.

3. Best landing page template for a physical product

Compared to eCommerce/SaaS landing pages, those for physical products usually contain a lot of product photography, not just standalone screenshots or illustrations.  The below product landing page example is a great option for anyone who’s looking to promote multiple physical products on a single landing page.

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Why this is a great product landing page template:

• The “Hero” section page contains a great example of product imagery that emphasizes the high quality of the advertised products.
• The main call-to-action is non-intrusive due to its subdued color, yet positioned at the perfect place - right at the top of the page.
• The “Special Offer” section is placed nicely in the middle of the page provoking landing page visitors to make the target action right here and right now.
• The “Our Story” section helps build trust and credibility.
• The section with multiple products helps buyers get familiar with the entire product line — there’s a product for everyone.
• The bottom section contains nothing but the form. Repeating the main call-to-action a few times on the page is a powerful tactic to increase a landing page conversion rate.

Get access to this and tens of other product landing page templates — create your free Marcom Robot account today.

How to create a webinar landing page template with Marcom Robot landing page builder.  

Creating a high-converting product landing page with Marcom Robot landing page builder takes less than 10 minutes. Simply activate the free plan — you don’t have to have a paid subscription, and no credit card is required.

Once you’re inside the landing page builder, go to “Landings”, then click the “Create New Landing” button. You’ll see the list of out-of-the-box landing page templates. You’ll need to decide whether you would like to start building your product landing page using one of them, or start from a blank canvas. 

If you’re just getting started with landing pages, consider using the “Generic Product Template” or “SaaS Product Template”. Those product landing page templates have everything you need to promote your SaaS or physical products. 

Click “Use Template”, and now you can simply edit the content, swap the images, add your lead capture forms. And with just a few clicks, you’ll build yourself a great product landing page. The mobile version will follow the changes you’re making to the desktop version, so your landing pages will look great on desktops, laptops, tables and mobile phones…

Activate your free plan by visiting marcomrobot.com today!