How to Create a Webinar Landing Page: a Comprehensive Guide

In this blog post, you’ll discover the best practices for creating landing pages for webinars and other types of online marketing events. We’ll take a look at a few examples of the best webinar landing pages and build a template for a webinar landing page together.

In 2020, due to obvious reasons, the marketing mix has shifted dramatically towards online. Both B2B and B2C marketing these days are probably as digital as they’ve ever been. And while some organizations have been hit by the economic downturn harder than others, the hegemony of webinars is unanimous. After March 2020, marketing teams shifted their budgets on trade shows on online activities, and ever since then, webcasts are a dominant vector for any mature marketing organization.

7 Essential Elements of a Webinar Landing Page

Webinar landing pages have been around for years. First adopted by tech companies, they’ve proved useful for demand generation marketers in pretty much any vertical, not just IT. And, while every vertical is unique, the answer to the question of how to build high-converting webinar landing pages is equally crucial for all of them. Here are the essential elements of a good quality webinar landing page:

1. Landing page header with company logo
2. Subtle background image with a short, yet catchy webinar title
3. Date and time of the webcast
4. Call-to-action
5. Instructions on how to get a recording
6. Webinar synopsis with clear value proposition
7. Landing page footer

Expert Tip: Eliminate any guesswork by your webinar landing page visitors – they need to immediately acknowledge whether you’re inviting them to a live webcast, or you’re promoting a webinar recording.

Template for a High Converting Webinar Landing Page

If you need to build a high-converting webinar landing page, the good news Is that you can consider the experience of hundreds of thousands of marketers who had already performed the same task. Some of the examples of webinar landing pages are indeed incredible, and we strongly suggest you do your research before building your landing page template for your next webinar. To help you get started, we’ve put together a webinar landing page template that has been working for us exceptionally well. Feel free to use it as is and simply populate it with your content.

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Examples of Best Webinar Landing Pages

While we’ve given you a webinar landing page template, you should do your research and try building multiple variants of your webinar landing page. Test them out via an A/B test using your landing page builder and see what resonates well with your audience. To help you get some inspiration from the work of fellow marketers, on top of a landing page template for webinars, we’ve put together a shortlist of the best webinar landing page templates that you should check out before building your own.    

HubSpot, Webinar Landing Page Example

• ‍https://offers.hubspot.com/behind-the-screens

Veeam, Webinar Landing Page Example

• ‍https://go.veeam.com/webinar-agent-management-best-practices

SalesForce, Webinar Landing Page Example

• https://www.salesforce.com/form/events/webinars/form-rss/2600554