Understanding Ideal Landing Page Load Speed and Its Importance
In this blog post, you will learn what a good landing page speed is, and what’s considered as acceptable and unacceptable landing page load speed.
Posted on
March 13, 2023
|
3-min read
In this blog post, you’ll learn:
What is Landing Page Load Speed?
Landing page load speed represents the time it takes for a landing page to load in full in a visitor’s browser. It usually gets measured in seconds.
Why Is It Important to Measure Landing Page Load Speed?
Slow landing page load speeds lead to increased bounce rates and lost conversions. Conversely, landing pages that are quick to load usually demonstrate higher conversion rates and deliver stronger ROI. Hence, as part of their landing page audit checklist, digital marketers need to always check the load speed of their landing pages prior to using them in marketing programs.
What Is a Good Landing Page Load Speed?
The faster your landing pages load the better. Here’s how to read the results of your landing page load speed testing:
- Between one and three seconds - good landing page load speed
- Between three and five seconds - acceptable landing page load speed
- More than five seconds - slow landing page load speed
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